ISBN-13: 9781544254180 / Angielski / Miękka / 2017 / 102 str.
Medical Affairs is of growing importance to the Healthcare Industry. To be able to provide optimal support to your Medical Affairs role you will need to -master- different tools. Your goal is to strive for excellence in Medical Affairs. This book gives an overview of one of the fundamental and important tools in The Medical Affairs Toolbox: Publication Planning. The art of ensuring that scientific and clinical data are generated in the development of a healthcare product to the right time and audience while adhering to best standards and guidelines. The author shares his experience and some tricks of the trade on effective Publication Planning both for larger and smaller companies. This is book 3 of the series -Healthcare Industry Excellence-. Take a look at other books in this series. Peter Kruse MD, PhD, has divided a nearly 30 years professional career as a physician, scientist and he has been working for the healthcare industry for global drug, biologics and medical device companies and involved in many Publication Plans. Dr. Kruse has authored other books relevant to working in the Healthcare Industry and especially in Medical Affairs: ISBN: 151962901X and ISBN:1530160421